Organizational Health
Goodwill Industries of Greater NY and Northern NJ

Goodwill Strategic Plan
The Task
Goodwill sought a strategic plan that would position the organization to fulfill its mission while staying financially sustainable.
Our Strategy
- Engaged stakeholders at all levels (staff, executive leadership, and Board members) to understand their current state as an organization and vision for 2020
- Assessed Goodwill’s programs to determine mission alignment and performance
- Analyzed Goodwill’s assets to identify core strengths to build on
- Created metrics to determine progress toward strategic objectives and track organizational health
Project Impact & Outcome
- Enhanced mission realignment of current programs
- The creation of Vision 2020– a strategic plan to integrate Goodwill’s mission throughout their operations, stay financially healthy, and provide a higher quality of services
Project Impact & Outcome
- Enhanced mission realignment of current programs
- The creation of Vision 2020– a strategic plan to integrate Goodwill’s mission throughout their operations, stay financially healthy, and provide a higher quality of services