If you didn’t already know, we’re big fans of journey mapping and other human-centered strategies when designing programs and services for our mission-driven clients. Join our CEO, Celeste Frye, and a panel of experts on October 25 as they dish out ways to transform customer experience by applying journey mapping strategies to nonprofit service and program design processes.
What’s a customer journey map?
Customer journey maps are diagrams that illustrate the steps clients go through when interacting with a product or service. However, unlike other process diagrams, journey maps factor human behavior, such as motivations, interests, and pain points, into the process. This means the maps convey not just what people do, but how they feel while doing it. The goal of journey mapping is to make sure that clients or customers have a consistently high level of satisfaction when interacting with a product or service.
Want to learn more?
Get your hands dirty and learn from the experts on October 25 from 3:00 – 6:00 pm. Along with Celeste, other panelists at the event will include:
Scott Perl, Partner, McKinsey & Company
Michael Murphy, General Manager, Strategic Operations, Con Edison
Teddy Nieto, Sign-up Journey Project Manager, Con Edison
The free event is hosted by Con Edison’s Advocacy today and by Marcos Salazar, co-founder and executive director of Be Social Change. It will be a fun and interactive afternoon, and attendees will leave with best practices around:
- better understanding your client’s journey
- building successful change-implementation teams
- strengthening your brand by offering excellent customer experiences every time
After the panel, attendees will break out into small-group mentoring sessions. Drinks, snacks, and open networking will happen throughout the event.