Published August 2012
New York City’s small businesses today face more competition than ever, but technology could help level the playing field. With funding from the Center for and Urban Future, Public Works principal Mark Foggin conducted an in-depth study of the challenges small businesses face in leveraging more technology in their daily operations, and the risks that not doing so pose to their survival. The report finds that far too few of NYCs small businesses have websites, use online ads, or organize their operations with tools like automated accounting programs or sales tracking software. These are important missed opportunities at a time when small firms face increasing competition from national chains and online companies.
The report concludes with recommendations for both small business owners and economic development policy makers.
Download the Report (PDF)